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Social Marketing and Public Health

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Язык: Русский
When the population growth of a nation does not match with the socio-economic development, it crates burden for the overall development, and reduce the country’s ability to improve the lives of the ci ...

Basic Library Marketing Tools for Offline and Online Generation

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Язык: Русский
In recent years, marketing has earned magnetism in libraries and information centers throughout the world. Self-support policies, increasing competitiveness in the marketplace, increasing users’ expec ...

Impact of Advertising on Consumers

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Язык: Русский
In a world that’s increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown ...

Green Marketing Strategy in Enhancing Consumer's Green Level

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Язык: Русский
Environmental awareness has increased rapidly around the globe in recent years because it’s occurring now. This has lead to increasing consumer demands for greentailing. This research will therefore d ...

Social Media: New challenges for IT corporate marketing

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Язык: Русский
The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communic ...
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