Маркетинг. Реклама
Marketing of Business School
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
It is significant to develop a relationship between marketing-mix and type & categories of Business Schools. In India Self-financed institutions are not funded by the government and they have to depe ...
Perceptions of Airline Website Credibility: An Egyptian perspective
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
A website’s perceived credibility is a critical issue for consumers when making an online purchase. In general, customers prefer not to purchase items on websites until they feel confident in their cr ...
BP’s Brand Image: “The Slow-Motion” Disaster
Раздел: Брендинг
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Язык: Русский
BP’s “Deepwater Horizon Oil Spill” case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of ...
Social Marketing and Public Health
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
When the population growth of a nation does not match with the socio-economic development, it crates burden for the overall development, and reduce the country’s ability to improve the lives of the ci ...
Basic Library Marketing Tools for Offline and Online Generation
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
In recent years, marketing has earned magnetism in libraries and information centers throughout the world. Self-support policies, increasing competitiveness in the marketplace, increasing users’ expec ...